About Blackline Colored Pencil Packaging
Blackline was created by Adel for its range of black wood-cased pencils. Although this product style had once been highly popular among young adults, its popularity gradually declined.
In 2017, we began researching how the Blackline identity could be renewed for a new generation. This process first resulted in the Blackline mechanical pencil. Following that project, I revisited the existing Blackline coloured pencil packaging and explored how the product family could be modernized.
As a result, I developed a new packaging structure, dieline and graphic artwork for the Blackline coloured pencil range.
Design/Components
I aimed to create a functional packaging system based on two main objectives. First, each package needed an integrated hanging tab for retail display. Second, the packaging needed to transform into a practical display that customers could use while drawing.
Based on these requirements, I developed three separate die-lines for the 12, 24 and 36 coloured pencil sets. Each version maintains the same visual identity while adapting the structure and proportions to the number of pencils it contains.
12 Coloring Pencils
24 Coloring Pencils
36 Coloring Pencils
